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Coca-Cola Nepal had started a new initiative wherein they would reunite the migrant workers with their families in Nepal.

Since the festival of Dashain and Tihar is all about people coming together, Coca-Cola Nepal took the initiative this year and brought as many as 14 Nepali migrant workers from Kuwait and reunited them with their families back home.

This initiative by Cocacola Nepal has been captured and showcased in a ‘heartfelt video’, which can be found on their social media as well.

One of the migrant workers returning, Kaanchi Maya Tamang, shared, “I have been working abroad for over 11 years. During the Dashain and Tihar festivals, it has been difficult to be away from my family in Nepal. This year, I’m finally able to travel to Nepal and I’m overjoyed to celebrate Dashain and Tihar with my family and friends. I’m excited to be celebrating Dashain in Nepal after 6 years and very grateful to Coca-Cola for this gesture.”

Speaking about the campaign, Adarsh Avasthi, country director of Coca-Cola in Nepal shared, “Coca-Cola believes in togetherness and spreading magical moments, especially during the festive season. This year our Dashain theme is “Sambandha Utsav Swad Sanga” which is why we thought of bringing together people who have been apart from their families for a long time. Dashain is all about spending precious time with our families and we are happy to have made it possible for a few people this year.”

The ‘Sambandha Utsav Swad Sanga’ campaign aims to inspire consumers to cherish and celebrate the relationships they have and create tighter bonds especially during the festivals.